Tuesday, April 01, 2014

Introducing Coffee-to-the-Home

We often hear stories from our customers about how Fiber has become a part of their daily lives — and one of the themes we’ve seen is that Fiber and coffee often go together. Whether folks are watching the morning news or reading email, it turns out that many of them often have a cup of coffee in-hand. This got us thinking — what if we could make it easier and faster for coffee-loving Fiber customers to enjoy both? We consulted java junkies, renowned roasters and cupping connoisseurs across the US and came up with our brand new, Coffee-To-The-Home (CTTH) program.

The key insight behind CTTH is pretty simple: as long as we’re already doing thousands of miles of construction to pull fiber lines throughout cities, why not invest in a coffee network, too? From now on, as we bring fiber throughout a city, we’ll also install pipelines that hook up homes to local baristas via a “hot beverage backbone” (HBB). The HBB will travel in parallel with our FTTH (fiber-to-the-home) network, to deliver CTTH. So, HBB + FTTH = CTTH. Easy.

In order to activate your Coffee-To-The-Home feature (or, in Provo, the “Hot Chocolate-To-The-Home feature), simply download or open your Google Fiber App on your mobile phone or tablet, and click on “Coffee” in the menu. Then, just tap on the beverage you’d like. Your order will be sent to a barista, who will make your drink and transmit it back to you along the HBB. All you have to do is grab your favorite mug, go to your home’s new “Fiber Spout,” turn the nozzle and enjoy your made-to-order drink of choice.

We’re piloting this service on a limited basis for customers now but hope to roll it out to all Google Fiber subscribers soon. For more information, or to sign-up for this new service,visit google.com/fiber/coffee.

Update: April Fools! Unfortunately, we won't be delivering coffee to Fiber customers' homes — for now. But who knows what we'll be able to deliver with a gig in the future?